Written by Radel Llagas
Photos by Bryan Arcilla
The Department of Agriculture (DA)’s Regional Information Officers (RIOs) from its Regional Offices and Public Information Officers (PIOs) from DA Bureaus and Attached Agencies/Corporations attended the 1st Semester Consultative Meeting cum Workshop spearheaded by the Agriculture and Fisheries Information Division (AFID) of the DA Central Office on June 27-30, 2018 in Baguio City.
According to AFID Chief Cheryl Suarez, the activity is a great venue for the information officers of DA to unify efforts in the implementation of advocacy plans, information campaigns and directives of Secretary Manny F. Pinol, share communication strategies, as well as best practices and solutions to some issues arising from different communication activities.
In his message, Head Executive Assistant to the Secretary Ferdinand Pinol recognized the important role of the information group to the implementation of department’s programs and services as it serves as a frontliner, being the first to act, to inform the public of the upcoming, on-going and the success stories brought about by DA’s interventions to our stakeholders.
As part of the workshop several topics were discussed to retool the knowledge of the information officers-participants. Among the topics were: the art of communication; social marketing; and stress and anger management.
Also, the Halal Program; Pagkain Para sa Masa Program (Urban Agriculture); and Freedom of Information Directives and Updates were discussed.